Augmenting Your World

Augmented Reality, Mobile, and NiiD

Technology: Enhancing what it means to be Human

Augmented Reality, a technology made famous by Pokemon Go, allows for a digitally enhanced view of the real world by connecting you with more meaningful content in your everyday life. You might be surprised to learn that AR is used also by sportscasters, for example, to mark the line of scrimmage in American Football. The camera and sensors in a smartphones or tablets add layers of digital information – videos, photos, sounds – directly on the world around us through the best mobile apps. What has been done with AR technology is just the tip of the iceberg.

Imagine if you’re in a busy railway station, staring blankly at an indecipherable map, with no hope of knowing where to go and which direction to follow. Now, imagine a pair of glasses, which in the blink of an eye would translate the whole map, allowing you to figure out which way to go, and lay it out in front of you.

The questions of “what?” and “How?” have been answered by Google’s search technologies and YouTube. The questions of “who?” were answered by Facebook. The next question that will be answered through technology is “where?” and Augmented Reality will be a central part of answering that question.

At its core, Augmented Reality allows a wealth of digital information – from graphics, reports and statistics to video and audio – to be superimposed on physical objects, melding the physical world with a computer generated one, blurring the boundaries between real and virtual. Like Pokemon Go, the technology can be used for fun, or for advertisements, or even for practical business purposes. The only requirement is a smartphone or a tablet.

Augmented Reality through Android Apps/Apple Apps

Augmented Reality (or AR) is all about a live view of a physical, real-world environment. The elements of reality are “augmented” by virtual computer-generated sensory input, also called as mediated reality. Reality is modified (possibly even redacted rather than augmented), by a computer using digital data & media. AR functions by improving one’s current perception of reality. When Augmented Reality technology is included in Android apps or Apple apps, it allows the overlaying meta-data on real live data.

Some of the top mobile apps use AR technology, which helps consumers to experience of what your product has to offer. Through AR, its possible to visualize 3D models, integrated in real-time, in their actual size and environment. It delivers a “fun” factor (think Pokemon Go) in demonstrating your brand, understands that people can visualize their ideas and experiences in entirely a new dimension of Android apps and Apple apps.

What are the business uses of Augmented Reality Technology?

Augmented Reality apps facilitate business innovation by enabling real-time decision making through virtual prototyping and visualization of content. It is sometimes used as an internal tool to enhance and complement business processes, workflows and employee training. The arrival of powerful smartphones and computers with built-in video capabilities can simply be overlaid onto real life. Step forward Apple apps, and phones using Android apps through Google’s OS, both of which are capable of overlaying information on top of a picture or video. The biggest upside of Augmented Reality is the deep engagement it drives with consumers, making users experience an essential piece of the puzzle.

Augmented Reality apps spice up the natural world with computer-enhanced sounds, graphics, and feedback. The best mobile apps bring brands to life, allowing consumers to see and experience the world from a new perspective. If we were to put Augmented Reality apps in a continuum that has in one end a computer generated environment, and on the other end a real world environment, then Augmented Reality would be closer to the latter.

Augmented Reality as a Virtual Support to Industries

Although the term “Augmented Reality” does not exactly roll off the tongue, the concepts behind the technology are changing the way we perceive the world around us. The capability of using the best mobile apps, phone development AR across a broad spectrum of the mobile devices has ensured fast dispersal across many industries (see our whitepaper, available below, for more information).

Android apps or Apple apps have been designed to enhance user senses via digital for faster response or decision-making. Digital information includes text, graphics, and audio integrated with the real-world objects. AR leverages and optimizes the use of various technologies such as mobility, location, 3D content management and an imaging and recognition.

At NiiD, we have the top mobile apps solutions and we focus on providing services to the client’s vision in real time. Here are a few of the myriad of uses for AR technology:

  1. As an advertiser, you have a exciting new way to display your products.
  2. As a digital media company, AR is product that you can add to your media buying.
  3. As a game developer, AR can be an exciting alternative to standard game formats (Pokemon Go).
  4. As a government agency looking to boost tourism, AR is an excellent way to guide visitors through all the Points of Interest (POI).

Augmented Reality apps technology can be used outside of mobile devices as well. It can be used with Android apps / Apple apps; on iPhones; iPads; desktop/PC cameras; Smart TVs… possibly someday even Smartwatches!

What are Augmented Reality Apps?

At NiiD, we focus on providing the best mobility solutions and Augmented Reality scripting. We are a mobility solutions focusing on Android and Apple apps, bringing the world to life through the camera view of a device. By holding up the phone to visual “marker images”, Augmented Reality apps experiences can be triggered. Marker images are real world objects identified by the smartphone via its camera.

The marker images are objects that can be programmed into the top mobile apps in Augmented Reality sphere. These can be anything from traditional print media/advertising to everyday objects. Once these are recognized, they instantly leap to life with interactive opportunities. Users can pull information, entertainment, offers and Augmented Reality 3D experiences out of the world around them, simply by holding their phone up to a marker. Thus, AR creates an experience that stays with users who experience virtual world with Android apps, Apple apps on devices.

Alternatively, there is also “markerless” Augmented Reality technology. This means that instead of recognizing a specific object, like a drawing on piece of paper, it recognizes a more general shape like a person’s foot or face (contact us for a free demo of this).

Enhancing Productivity and Work Behavior

Augmented Reality, via mobility solutions, can add graphics, sound, feedback and smell to the natural world. Everyone from tourists, to soldiers, to someone looking for the closest subway stop can now benefit from the ability to place computer-generated graphics in their field of vision. As a result, the technology functions by enhancing one’s current perception of reality by contrast; virtual reality replaces the real world with a simulated one.

Via advanced technology (object recognition, 3D object scripting, etc) information about the surrounding world of the user becomes interactive and digitally manipulative. Artificial information about the environment and its objects can be overlaid on the real world.

Augmented Reality has the potential to improve productivity, provide hands-on experience, simplify the current processes, and increase available information.

Mobility solutions can provide real-time access to data, offer new ways to visualize problems and solutions, and enhance collaboration. Leveraging augmented reality technology can further increase this effect. Businesses that have resources in the field can use AR to bridge the digital and physical world together. AR comes up with an opportunity for enterprises to provide leadership and enhance interaction with an internal user base. AR is particularly powerful for:

  1. Presenting the real-world objects of potential special interest — for example, detecting and highlighting objects, generating higher than normal levels of radiation
  2. Showing a user, where to go or what to do — for example, helping a worker to repair in hazardous environment where visibility is low
  3. Providing additional information about an object of interest — for example, distance, size or level of danger

What Distinguishes NiiD in Augmented Reality Solutions?

NiiD Technologies has multiple decades (26+ years) of experience in software development. One of our core values is understanding client business models and tailor-making our software solutions accordingly. We have the best mobile apps development solutions and we are pioneers in the field of Augmented Reality. Much of work in Augmented Reality has been cutting-edge development which has been theoretically possible but never attempted before, and we love taking on such projects.

While the concept of overlaying computerized information, digital pop-up virtual reality displays over the real-world scenes and imagery can seem complicated to our clients, we know it like the back of our hand. Our scope in AR services often includes one or more of the following:

  1. Scripting through an SDK(see below)
  2. 3D Object Creation
  3. Mobile Application Development
  4. Integration with Cloud Services

Although we can also create an SDK for your purposes, its often best in terms of time and materials to work with existing SDKs. We have experience with the following:

  1. Metaio
  2. Vuforia
  3. Unity
  4. Visage

Additionally, you can contact us for a free quote contact us.

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